Marketing your business or DJ “brand” on social media can be essential to your success as a DJ. There are many different platforms to choose from, and each has its own strengths and weaknesses.
There are many different social media platforms that DJs can use to market their DJ mixes, music production and themselves. But which platform is the best for you?
Here are the top social media platforms that DJs should use to get their music out there.
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Facebook is one of the most popular social media platforms, and it’s no surprise that DJs should use it to promote their music. Facebook allows users to create pages for their businesses or projects, making it perfect for promoting your DJ career.
One example is DJ Mag on Facebook, they have in total just over 3.1 million likes.
On Facebook you can share:
- your music
- photos on your page.
Also you can connect with fans by posting updates and interacting with them in the comments. You can run ads on Facebook to reach more people who might be interested in your music.
As far as live streaming is considered, Facebook has recently updated its policies for DJs doing live streams of copywritten music. Although you may not be able to live stream as easily on this platform, there are still plenty of opportunities to use Facebook to connect with fans and share your music.
Facebook’s typical audience is heavily skewed towards people in the 25-34 age range, so if your music is geared towards that demographic, Facebook is a great place to promote yourself.
Twitter is great for sharing:
- quick snippets of information about your DJ careers
- such as upcoming shows
- new music releases
- promo codes for discounts on your merch.
You can also use Twitter to follow:
- other DJs
- industry professionals
- and music publications for news and insights into the world of dance music.
Hashtags can be a powerful tool on Twitter to increase your tweets’ reach and connect with other DJs and music fans.
A-Trak is a DJ that uses Twitter to promote new music, upcoming shows, and more.
Twitter has quickly become one of the most popular social media platforms, and because it’s so short, you can easily share links to your music or videos in just a few words. The best part is that whenever you post something new, your fans will see it in their feeds and retweet or share your posts with all of their followers. This means more exposure for you!
It has a more open environment that allows you to follow anyone you want and share any type of content you want (including links, photos, and videos). This makes it an excellent platform for sharing your DJ mixes, promoting upcoming shows, and connecting with other DJs and industry professionals.
Twitter also has a built-in search function that makes it easy to find tweets about specific topics, including music.
This can be helpful for finding new tracks to remix or for tracking down people who are interested in your music. Twitter’s age demographic is 38.5% between 25 and 34 years old.
Another great thing about Twitter is that if someone retweets one of your posts or follows you, it shows up on their profile, so all of their followers can see this too. You can also reply to people who mention you or tweet at you, which gives them an instant notification that they have been replied to @ them on Twitter. This is great for networking and building relationships with other DJs.
Instagram is another great social media platform to use as a DJ.
It’s perfect for sharing:
- photos of your gigs
- videos of your gigs
- behind-the-scenes footage
- DJ mixes
- your latest music release.
Instagram also has a feature called “Stories,” which lets you share temporary photos and videos that disappear after 24 hours.
A great example of promotion by a DJ on Instagram is Bonobo.
This is a great way to keep your followers engaged and updated on what you’re up to without having to post new content all the time. You can also use hashtags on Instagram to help people find your content, and be sure to use relevant hashtags so that your posts show up in the correct search results.
Instagram also offers reels, which are short video clips you can add to your profile.
DJs can use Instagram reels to show off their skills behind the decks, share-the-scenes footage, or just your latest music release.
Instagram’s current age demographic is mostly 25-34, so it’s a great place to get your name out there if you’re trying to connect with the next generation of music fans.
TikTok has quickly gained popularity since its release in 2017. The app’s image-to-video creation tools make it easy for users to create and share their own videos, specifically the 13 to 24-year-old range.
Promoting yourself on TikTok is easy:
- Simply create a profile using your name or handle,
- share your latest mixes,
- and join in on trending hashtags or challenges.
If you want to engage with other DJs on TikTok, consider participating in #tiktok_djs_battleclub (a popular hashtag for DJ battles) or #TikTokTakeover.
One of the best examples of a DJ excelling on TikTok is DJ Habibeats.
TikTok’s demographic skews to the younger generation, making it easier to connect with (and potentially impress) fans who are new to DJing. If you want to be taken seriously as a DJ, avoid using profanity or sharing amateur photos on your profile. While the younger generation may not mind these things, other members of the industry might take offence.
- To find people to follow, click “Explore” and select “People.”
- Enter topics that interest you into the search bar at the top of this page.
- You can then browse through different accounts and choose who you would like to follow.
- Use hashtags relevant to your type of music, location, club nights, etc., when posting videos so that they appear in content feeds for people looking for DJs in your area.
Use YouTube to host mixes and share studio-quality video content. This social media platform is the second most popular search engine after Google, so it is a perfect place to promote yourself as an artist and interact with your fans.
Make sure you post technical, thoughtful videos demonstrating your skills and knowledge in order to grab other DJs’ attention.
You can also cross-promote other channels on YouTube, such as Soundcloud or Mixcloud, which will work together to boost traffic back here for everyone’s benefit.
One DJ really shining on Youtube is Laidback Luke, with over 285k subscribers to date.
Demographics and Audience
YouTube’s age demographic skews a bit older than most other social media platforms. Only a little more than half of those aged 35 and under watch YouTube, but it is still popular.
- 73% of Americans 36 to 45 years old watch YouTube
- 70% of people 46 to 55 years old,
- 67% of people 56 or older.
If you’re a DJ that utilizes older music, YouTube is an excellent place to connect with your audience.
YouTube’s core viewers are 35- to 49-year-olds, but many YouTube stars have found that advertising on the platform helps them reach new audiences and grow their fan base. You can use a combination of strategies – from video ads, sponsored content, and business pages – to target potential customers beyond those who already subscribe to your channel.
YouTube also has a built-in monetisation structure, meaning you can make money on your videos by enabling ads.
Although the ad revenue isn’t huge – many YouTubers supplement their income through brand sponsorships and partnerships – it is a steady source of income, and it’s strictly performance-based.
YouTube is also one of the most important social media sites for promoting electronic music. Being able to embed video into your blog or website allows users to share interesting content with others right away, which means more people will visit your site as well as YouTube itself.
Twitch is another great platform for DJs who want to promote themselves or their music. There are various ways DJs can make money on this site, but the easiest way is through subscriptions.
Allowing users to subscribe to your channel costs $3.99/month, but it’s well worth the investment as subscribers get access to unique emoticons and other perks that regular viewers don’t get. Twitch offers a wide range of emotions, and the more subscribers you have, the more emoticons you unlock.
Other than money, however, Twitch allows DJs to make connections with their audience by engaging in conversations through chat boxes.
Join other DJ-related channels (for example, “DJ twitch” or “DJ game“) and let users know about your upcoming gigs or events. The site also lets people easily share links to their own social media profiles.
For an excellent example of how to promote yourself on Twitch, follow djTyAlexander.
Signing up for an account is free, but there are Twitch pro accounts that offer access to exclusive parts of the site like video uploads instead of only text uploads. Using Twitch as a DJ is not only an excellent way to generate profit but also helps DJs connect with their audience and grow as a person or business.
Benefits of Twitch as a DJ
- Live interaction with people
- Source of income
- Builds trust and connection with an audience
- Q & A with people
- Helps cross promote to other channels
- Promotes you as a DJ and your music
The biggest benefit of using Twitch to promote yourself as a DJ is that it is a live streaming site. This means that your audience can see and hear you in real-time as you work. It also gives viewers the opportunity to interact with you directly. You can respond to their comments and questions while you’re streaming, creating a more personal connection with them.
This is an important factor to consider when promoting yourself as a DJ because it builds trust with your audience. When people feel like they know you and have a personal connection to you, they are more likely to attend your events or buy your music.
In addition to using Twitch as a promotional tool, DJs can also use it as a learning tool. There are many channels on the site that offer tutorials on various DJing techniques.
Using LinkedIn as a DJ may seem like an odd choice at first, but it can be a great way to make connections with other professionals in the industry. It’s important to remember that LinkedIn is a site for business networking and not socializing, so keep your profile professional and updated.
When creating your profile, be sure to list your skills and experience as a DJ. You can also join groups related to DJing (or any other profession you may have) to connect with others in your field.
One great example of a DJ utilising LinkedIn to make connections is DJ EZ.
LinkedIn also lets you post articles, which can help promote yourself as an authority on DJing. When people read your article and like what they see, they may be more likely to contact you for gigs or collaborations.
The demographic of LinkedIn is typically older and more professional than other social media sites, so it may not be the best place to find gigs if you’re just starting out. However, it’s a great site to use to build connections with other DJs, music industry professionals, and event planners.
“It’s important to remember that LinkedIn is a site for business networking”
Networking is the most significant benefit of using this platform as a DJ. LinkedIn enables you to post your availability and give people the chance to inquire about your services or request an introduction from a mutual connection.
You can also ask for recommendations from previous clients, which will help build trust among those who may hire you in the future.
Of course, if you have profiles on other social media sites that could be used to promote yourself as a DJ, then don’t create a new one just for LinkedIn.
Focus on your Facebook page, Twitter account, and Google+ profile first because they’re going to attract more interest from people looking for DJs. Sites like SoundCloud, Mixcloud & Beatport Pro offer ways for artists to promote themselves as well, but they typically work best after gaining traction through other social media sites rather than as a means to attract new fans.
When it comes to promoting yourself as a DJ online, social media is one of the most powerful tools at your disposal. By using the right sites in the right ways, you can attract new fans and build a following for your music.
Using social media to promote yourself as a DJ is a great way to get your name out there and attract attention from potential fans. However, you need to make sure that you’re using the right sites in the right ways to make the most of your efforts.
If you’re not sure where to start, try focusing on Facebook, Twitter, and Twitch first, and then expand to other sites if necessary. Good luck!